About Waddell Enterprises
At Waddell Enterprises, we believe planning for the future is about more than finances. It is about protecting independence, preserving dignity, and helping families feel confident in the decisions they make.
We are a husband-and-wife team, Sherri and Justin Waddell, and everything we do centers on education, guidance, and real-world support for the people we serve.
Our Story
Waddell Enterprises was built during a challenging season in our lives when we decided to take control of our own financial future. After eliminating $20,000 of debt in less than a year, we realized something important:
Most people are not lacking effort.
They are lacking clear guidance.
That experience led us to become licensed professionals and build a business centered around helping others make informed, confident decisions about their future.
What We Do
Today, our work goes far beyond traditional financial services. We support individuals, families, and senior communities with:
Financial services and protection planning
Life insurance, annuities, and retirement strategies
Aging-in-place planning and Long term-care plan
Fall prevention and safety technology through GrandApp AI
Care planning support and resource navigation
Educational workshops for families, caregivers, and professionals
We focus on helping people make decisions before a crisis happens, not after it does.
Our Approach
We take an education-first approach.
That means:
We explain options clearly
We guide, not pressure
We help you understand the “why” behind every decision
Our goal is not just to sell a product.
Our goal is to help you build a plan that works in real life.
Leadership & Community Involvement
Sherri French-Waddell is a Certified Senior Advisor (CSA) and is actively involved in the senior care community as:
Vice President of LEARN Idaho
Board member with the Funeral Consumers Alliance of Idaho
A community educator for families, clergy, and professionals navigating aging, care, and end-of-life decisions
This work allows us to stay deeply connected to the real challenges families face every day and bring those insights directly into the guidance we provide.
Why Families Choose Us
Families work with us because we understand that their situation is not just financial. It is personal.
We bring together:
Financial planning
Care planning
Safety solutions
Community resources
All in one place.
This allows us to help clients stay independent longer, reduce risk, and feel more prepared for whatever comes next.
Our Mission
Our mission is simple:
To help individuals and families stay connected, feel protected, and move forward with clarity and confidence.
Don’t Wait Until It’s Too Late: Your Guide to Life Insurance Pre-Planning
Plan ahead and protect your loved ones with Don’t Wait Until It’s Too Late, a comprehensive guide to life insurance pre-planning. This valuable resource provides step-by-step advice to help Boise, ID residents make informed decisions about securing their family’s future.